Why Male Fashion is Down and Male Grooming Is Up
Comparative to women’s fashion, the male equivalent is not as prosperous and grand at all. Because of the fact that females shop way more and usually own double if not more the amount of clothes and accessories as men do, it is a no-brainer as to why the women’s fashion market is so grand to begin with. It isn’t like men don’t have the same wonderful choices as women do however. Take the powerhouse of Burberry for example.
Fashion or Grooming?
Burberry for men offers a broad line of coats and jackets. Every Burberry coat is made of the optimum materials and designed with perfection and style. This is done wonderfully from cashmere to wool, always focused on the idea of exceptional quality at the heart. Everyone easily familiarizes the signature tartan that is found on every Burberry coat, bags, socks and all other creations. And always coupled with their traditional red, black and white patterned stripes is the already mae famous bundle of Benjamins with every item. However, Burberry also is known to sell some cheaper items on purpose to encourage men to buy, usually men’s ties, shirts, golf shorts and rain coats. There is always a chance for men to take advantage of great sales by this high end fashion company. But does the average man do this? No they don’t.
As stated previously, male fashion does get the same attention to detail as that of their women counterparts, but it seems like the market for it is just filled with as many interested buyers currently. It seems that men are more interested in their own personal grooming instead, and spend their money on buying products like high quality beard trimmers than a new set of Burberry shirts that are on sale.
So What Makes Men so Interested in Grooming Rather Than Fashion?
This is more complicated than most women think, but something that advertises know very well. For a female, dressing up with a different outfit everyday is something that is coveted. Most women absolutely need to have at least 10 pairs of shoes, 50 different shirts, and 30 different pants. This is a minimum and not even counting dresses and suits! For men, that number is significantly lower and they are more comfortable wearing the same outfit twice a week. That may sound crazy, but it is actually the case for most men out there. Now where does the grooming part come in?
Well, if men aren’t focusing primarily on fashion, than what are they focused on? The answer to that question is personal grooming. A man would rather look rugged, clean, and fresh rather than have very expensive clothes. A man’s beard is like a second heart for him, and he treats it like a baby. Shaving companies like Gillette and Remington are making huge profits off these men because they know just how important their beards and body hair is to them. It is basically everything for them. And can we blame them? Women often value a man’s attractiveness by not the clothes he wears, but the masculine features on him like his beard and body hair. It is an aphrodisiac for women and men know this so they take advantage of it.
Fashion is a female hobby, interest, and passion. Just go to your local JC Penny’s and see how many floors are dedicated for women and how many for men. The results will stagger you if you haven’t noticed. 90% of department clothing stores stock only women’s clothing. That is a ridiculous amount and one that really signifies just how different women are from men in this field. Maybe one day male fashion will grow and create more of a boom in the market, but as of now, this is a women’s game. And it will be for a long, long time to go.